View attached explanation and answer. Let me know if you have any questions.1Coca-Cola Company AnalysisNameInstitution AffiliationCourse NameInstructor21. Provide a short background/history of the firm/organization. (10 pts) (1-2 pages)Coca-Cola Company has a long history as it dates back to 1886 when John Pembertonmade a syrup and carried it to a pharmacy for sale. In 1987, the founder sold the business to AsaChandelier and made Coca-Cola Company an international business through his efforts such asaggressive advertisement and marketing. Initially, the company only produced one brand; CocaCola. Today, the company manufacture about 400 brands that are sold in over 200 nations (TheCoca-Cola Company, 2020). The company started selling its beverage in bottles in the late 19thcentury after the two lawyers obtained permission from the chandelier. In 1980, people startedbeing conscious of their health and weight; hence, they observed what they were eating ordrinking. Coca-Cola company responded by creating a diet coke, and the consumers warmlyreceived it. During this time, Roberto (CEO) made a move to consolidate all company’s bottlingoperations in Coca-Cola Enterprises Inc. This move was crucial is it developed a soliddistribution base for Coca-Cola Company.Today, Coca-Cola Company is the leading beverage maker and distributor across theglobe and among the biggest corporations in the United States America. Its headquarters are inAtlanta, Georgia. The company’s portfolio of brands includes Coca-Cola, Fanta, sprite, and othersprinkling soft drinks. The hydration, coffee, sports, and tea brands comprise SmartWater,Vitaminwater Powerade, Topo Chico, Ayatak, Honest, Georgia, Costa, and Gold Peak. CocaCola also produces nutritional, juice, plant, and dairy-based beverage drinks that include Simply,Minute Maid, Ades, Fairlife, Valle, Innocent, and Del (The Coca-Cola Company, 2020). in 2005,it company introduced Coca-Cola with zero-calories but maintained the taste of the commonCoca-cola. Currently, Coca-Cola and its bottling partners have employed more than 700 000people, helping create economic opportunities for all regions across the globe. The company has3also joined Business Leaders Initiative on Human Rights to create and execute corporatereactions to human rights problems related to the business world.2. Discuss which strategic vision the firm/organization evidences. (6 pts) (1/2-1 page)The vision statement of an organization depicts its anticipated future picture. Coca-ColaVision Statement reads, “Our vision is to craft the brands and choice of drinks that consumerslove, to refresh them in spirit and body. And done in ways that create a more sustainablebusiness and better-shared future that a difference in people’s lives, communities and our planet.”this vision statement depicts to be driving energy for the development and change within andbeyond its industry or sector (Jones & Comfort, 2018). In a few words, Coca-Cola’s visionstatement aspires to create a sustainable business and impact the lives of all its stakeholders. Thisis the strategic vision of Coca-Cola, and it is evidenced in several ways.First, The Company depicts its business vision through its operation. RegardingSustainable business practices, the company leads to a global position. This strategic vision isevident as Coca-Cola has reduced sugar consumption in its drinks. The company has also beeninvolved in maintaining a water balance by improving water protection where it is needed most(Jones & Comfort, 2018). Additionally, Coca-Cola has minimized the emission of carbon in theair hence protecting the environment where people live. By living its vision, the company iscreating a better future which improves its brand visibility.On impacting lives, Coca-Cola creates cutting-edge excellence in innovation, marketing,and ingredients, allowing consumers to love the brand. The company creates opportunities forcommunities and people by developing strong business alliances, investing in leadership, and4acting locally and worldwide (Jones & Comfort, 2018). These strategies assist the company inupholding its brand across the globe.3. Discuss which paradigm for creating value the firm/organization evidences. (6 pts)(1/2-1 page)Coca-Cola is changing its business strategy to become a total beverage company byoffering drinks that people want. The paradigm or approach that Coca-Cola applies to createvalue is by focusing on consumer satisfaction. The company has implemented this strategy byproducing drinks of low and no-sugar varieties across a wide range of categories. The success ofthis strategy has been contributed by changing focus from what the business wants to produce towhat customers want to buy (Brondoni, 2019). In other words, the company has been respondingto consumer demands effectively through listening to their comments and feedback. Forexample, consumers have been seeking more natural products over the past few years, such asproducts with less sugar. Another way that the company is creating value for the consumers is bypacking the drinks in smaller and more convenient packaging. Currently, about 39% of CocaCola’s sparkling brands are available in 8.5 oz. Another 15% of the drinks are packed in minicans and other more miniature packs.4. Discuss the critical success factors and whether or not you believe that thefirm/organization shows evidence of success for these factors. (15 pts) (2-3 pages)Critical success factors are defined as management terms for elements crucial for aproject or an organization to achieve its strategic goals. These key success factors are referred toas success requirements or success indicators. They are all different external and internalinfluences that can affect the success of the business. To achieve their objectives, a business5must understand each key success factor and the difference between them and varying roles inkey result areas.The first key success f…
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